In April 2025, Slate Auto, a Michigan-based electric vehicle (EV) startup backed by Jeff Bezos, unveiled its first model: the Slate Truck. This compact, no-frills electric pickup is designed to disrupt the EV market by offering a highly affordable and customizable option for consumers.
What Is the Slate Truck?
The Slate Truck, also known as the “Blank Slate,” is a minimalist, two-seat electric pickup with a starting price of $25,000—making it the most affordable EV in the U.S. market. After federal tax incentives, the price could drop below $20,000. The base model includes a 52.7 kWh battery offering approximately 150 miles of range, with an optional 84.3 kWh battery extending the range to 240 miles.
Customization and DIY Ethos
Slate Auto emphasizes user customization. The truck comes in a single gray color with basic features like manual windows and steel wheels. However, owners can personalize their vehicles with over 100 optional accessories, including power windows, vinyl wraps, and even a conversion kit to transform the pickup into a five-seat SUV. These accessories are designed for DIY installation, fostering a sense of ownership and personalization.
Production and Availability
Slate Auto plans to commence production in the Midwestern U.S. by late 2026. Preorders are currently open with a refundable $50 deposit. The company aims to serve both individual consumers and fleet customers, with potential applications for companies like Amazon.
Bezos’ Involvement and Vision
Jeff Bezos has invested in Slate Auto through his family office, contributing to a $111 million Series A funding round.The startup, founded in 2022, operated in stealth mode until its recent unveiling. With a team comprising former employees from major automotive companies, Slate Auto aims to revolutionize the EV market by making electric vehicles more accessible and customizable.
A New Approach to EVs
Slate Auto’s approach challenges conventional automotive trends by focusing on simplicity, affordability, and user customization. By eliminating non-essential features and promoting DIY upgrades, the company seeks to empower consumers and redefine the EV ownership experience.
