Josh Weiner
Dubai has become a global hotspot not just for tourism and business, but also for digital influence. With its luxury lifestyle, futuristic skyline, and global appeal, it’s no surprise that some of the world’s most impactful content creators now call the UAE home. From fashion icons to fitness gurus and tech entrepreneurs, here are the Top 10 Influencers Based in Dubai in 2025:
1. Huda Kattan (@hudabeauty)
Niche: Beauty & Entrepreneurship
Followers: 53M+
The queen of beauty in the Middle East, Huda remains a dominant force in global cosmetics. Her Dubai-based brand, Huda Beauty, has become a household name, and her social influence stretches across industries.
2. Khalid Al Ameri (@khalidalameri)
Niche: Culture & Lifestyle
Followers: 10M+
Known for his heartwarming and humorous takes on Emirati culture and family life, Khalid’s relatability and positivity have made him one of the most beloved creators in the region.
3. Karen Wazen (@karenwazen)
Niche: Fashion & Lifestyle
Followers: 8M+
Karen Wazen is a Lebanese influencer based in Dubai who runs a successful eyewear brand. Her elegant content, family lifestyle, and fashion-forward posts keep her in high demand.
4. Anas Bukhash (@anasbukhash)
Niche: Interviews & Motivation
Followers: 3M+
Anas is the founder of the popular interview series “ABtalks,” where he explores the stories of global and regional personalities. His deep-dive interviews are insightful and influential.
5. Farhana Bodi (@farhanabodi)
Niche: Fashion & Luxury Lifestyle
Followers: 2M+
A staple on the Dubai social scene, Farhana blends high fashion with real-world empowerment. She gained more attention after appearing in Netflix’s “Dubai Bling.”
6. Mo Vlogs (@movlogs)
Niche: Cars & Lifestyle
Followers: 5M+ (YouTube)
Mohamed Beiraghdary, known as Mo Vlogs, rose to fame showcasing Dubai’s car culture, lifestyle, and luxury experiences. He continues to be a leading voice in the influencer scene.
7. Layla Akil (@laylaakil)
Niche: Fitness & Wellness
Followers: 1.5M+
Layla’s fitness routines, healthy living advice, and empowering messaging have built a strong, loyal community across the Middle East.
8. Omar Borkan Al Gala (@omarborkan)
Niche: Modeling & Lifestyle
Followers: 1.2M+
Once dubbed “the man too handsome for Saudi,” Omar resides in Dubai and maintains a loyal following through fashion and motivational lifestyle content.
9. Lana Rose (@lanarose786)
Niche: Music, Cars, & Beauty
Followers: 3M+
Mo Vlogs’ sister, Lana Rose, carved her own path through vlogging, music, and beauty-related content. Her mix of glamour and relatability keeps her brand fresh.
10. Money Kicks (@rsbelhasa)
Niche: Sneaker Culture & Entrepreneurship
Followers: 2.5M+
Rashed Belhasa, aka Money Kicks, is the son of Dubai billionaire Saif Belhasa. Known for his sneaker collection, high-profile collabs, and boxing matches, he blends youth culture with high-end influence.
Final Thoughts
Dubai continues to serve as a launching pad for influencers with global reach. Whether it’s beauty, fashion, culture, or cars, these digital stars are not only shaping social media but also setting trends that impact industries far beyond the UAE.
