Munich, August 2025 — In a sophisticated showcase of intercultural couture, cultural curator Anna Stukkert and fashion designer Noura Elmassaoudi revealed an exclusive dirndl under the IVY ROSE label, marking the opening of the fashion season ahead of Oktoberfest 2025.

The one-of-a-kind piece, titled “Velvet & Allure”, is a fusion of Bavarian heritage and Mediterranean opulence. Drawing inspiration from the sensual elegance of southern Italy, the dirndl features deep velvet fabric, floral detailing, and a sculpted silhouette — a statement of strength and femininity designed for the extraordinary woman.

The visual premiere was masterfully captured by photographer Ewa Wiese, with hair & makeup artistry by Lilie Bade, and styling, design, and art direction by Noura Elmassaoudi. The shoot conveyed the garment’s bold presence and timeless character, while celebrating craftsmanship and individuality.

Close collaborators and friends of Anna Stukkert and the designer gathered at Noura’s private Munich atelier for this intimate reveal — a poetic opening to the fashion narrative of Oktoberfest 2025.

This exclusive couture dirndl is available in a single size and will not be reproduced. Private fittings and inquiries are welcome by appointment.
Media & Appointments:
Noura Elmassaoudi Atelier
Frauenplatz 13, 80331 Munich, Germany
style@nouramunique.de
www.nouramunique.de
Instagram: @noura_elmassaoudi

Creative Team:
Photography – @ewa.wiese
Hair & Makeup – @liliebade
Styling & Design – @noura_elmassaoudi