Anna Stukkert
When the eagerly awaited cabaret musical Drama Queen lights up the Côte d’Azur this September, many will wonder: Why are the tickets priced so high? The creative team has a clear answer. They draw inspiration from Jean-Louis Dumas, the legendary Hermès director: “Expensive is when you pay and don’t understand why. Costly is different — the price reflects the real work and craft behind it.”
For the producers of Drama Queen, this distinction is essential. They highlight that every element of the show — from the stunning costumes and live music to the complex choreography — is handcrafted with painstaking care. The price mirrors the dedication, skill, and effort invested in each detail. This isn’t merely an expensive show; it is a costly one because it embodies passion, mastery, and labor.
Behind the seemingly effortless performance lies an immense amount of preparation. Months of rehearsals, scripts rewritten late into the night, original music compositions, and the coordination of artists from eight countries all contribute to the production. Every flight, hotel stay, meal, and salary has been meticulously planned to bring the show to life. Special recognition goes to By Vera Agency, whose expert support has ensured seamless logistics and strong local partnerships.
For the audience, the show may appear to be pure glamour — champagne on the tables, sparkling costumes, and the magnetic presence of Ekaterina Varnava at the center. Yet, as the creative team emphasizes, “People see champagne on the tables and assume magic happens spontaneously. But magic comes from structure, hard work, and respect for every person involved.”
The paradox of Drama Queen is that the smoother and more polished it seems, the less visible the effort. However, when the lights shine in Beaulieu-sur-Mer, the months of preparation manifest not in the set or costumes, but in the profound emotions and connection felt by the audience. It is a testament to the difference between something merely expensive and something truly worth its cost.
This one-of-a-kind show is more than a performance; it is an encounter. Theatre, cabaret, and personal storytelling converge into a singular experience that exists only in the moment. On the French Riviera, where luxury is part of everyday life, Drama Queen delivers an extraordinary, immersive, and unforgettable event.
On September 2nd and 3rd, Circe Restaurant will host Drama Queen, offering an intimate setting that brings the audience close to the stage, creating a sense of shared storytelling. With only two nights to witness this remarkable production, it promises a rare, unmissable experience, made possible by By Vera Agency’s invaluable contribution.
Vera Bonillo, founder of By Vera Agency, has turned dreams into reality in Paris and Monaco, building her career with luxury icons such as Louis Vuitton, Brunello Cucinelli, and Rolex. Believing that challenges are opportunities, she established a concierge agency that makes the impossible effortless — from high-profile fashion shows and art exhibitions to private events and bespoke requests. Known as a true “fairy” of the luxury world, Vera transforms every challenge into an extraordinary experience for her clients.
