Anna Stukkert
Monaco. In an era when the line between entertainment and investment grows
increasingly thin, Maxim Berin has positioned Berin Iglesias Holding as one of the few
companies capable of transforming culture into an economic instrument. Headquartered
in Monaco with operations across 30 countries, the group has become a blueprint for
how luxury events can shape both perception and power.
From Private Evenings to Global Strategy
Founded two decades ago, Berin Iglesias Art Holding has evolved from an elite event
agency into a full-scale cultural production ecosystem. With 18 offices spanning
Monaco, London, Doha, Milan, and Hong Kong, it orchestrates more than 200 events
each year, from discreet private galas to high-profile open-air festivals.
What distinguishes the holding is its strategic use of art as diplomacy. Each project
merges music, gastronomy, and international relations, crafting experiences that
resonate across finance, culture, and politics. “An event today must speak multiple
languages: the language of investors, of taste, and of timing,” says Berin.
The Business of Aesthetic
The global luxury event industry, valued at over $40 billion, is notoriously volatile,
dependent on logistics, timing, and reputation. However, Berin Iglesias Holding did
the impossible: over two decades with no significant cancellations.
Analysts attribute this resilience to a hybrid business model that combines creative
precision with corporate structure. Unlike many boutique agencies that rely on
personality or brand spectacle, Berin built a networked infrastructure of creative
producers, lighting designers, chefs, and hospitality partners: more than 120 specialists
in total, all operating under a unified quality code.
Collaborations That Define a Generation
Over the past decade, Berin Iglesias Holding has produced concerts and galas featuring
world icons such as Andrea and Matteo Bocelli, José Carreras, Elton John, Robbie
Williams, Simply Red, Lionel Richie, Michael Bublé, OneRepublic, and Eros Ramazzotti.
Many of these productions appear under the umbrella of the Big Art Festival, a series of
invitation-only evenings where live performance meets haute cuisine. The concept has
become a benchmark for modern cultural branding: limited access, maximum influence.
Navigating Global Change
The pandemic years of 2020 and 2021 became a stress test for every event company in
the world. While much of the industry collapsed under cancellations, Berin Iglesias
Holding adapted quickly, digitizing operations and expanding into Qatar, Hong Kong,
and Japan.
When borders reopened, the company re-emerged stronger, with a renewed focus on
long-term cultural platforms that merge live music with business networking. Each
production now serves as both entertainment and a communication platform where
investors, artists, and policymakers meet within one coherent narrative.
Precision as Brand DNA
For Maxim Berin, luxury is not about extravagance but about trust. Each event begins
with data: geography, audience psychology, and seasonal timing, rather than budget or
celebrity names.
“The right event is not the biggest,” he notes, “but the one that fits its moment perfectly.”
This disciplined methodology has earned Berin Iglesias Holding a reputation as the
Rolls-Royce of European event management. In an industry defined by ephemerality,
the holding’s consistency has itself become a form of luxury.
Cultural Economics and Future Vision
The company’s evolution reflects a wider global trend: the transformation of cultural
events into economic ecosystems. For investors and brands, elite festivals now serve
as both networking platforms and market indicators, places where the next partnership,
collection, or investment round can emerge over a concert dinner.
Berin sees this as the next frontier. “Culture is not entertainment anymore; it’s
infrastructure. It creates trust, and trust drives business,” he says.
Looking ahead, Berin Iglesias Holding plans to expand its signature Big Art Festival
across Europe and the Middle East, establishing it as a recurring cross-cultural
franchise that blends performance with dialogue.
The Quiet Power of Continuity
In a marketplace driven by spectacle, Berin’s approach stands out for its restraint. His
events are rarely overshared online, yet they continue to attract the same circle of
global investors, collectors, and entrepreneurs year after year.
That consistency, both aesthetic and operational, may explain why the brand has endured while many others have disappeared. Reliability remains the rarest currency in luxury. In that sense, Maxim Berin has built not just a company but a standard.
About Berin Iglesias Holding
Headquarters: Monaco
Offices: 18 worldwide
Founded by: Maxim Berin
Core Activities: Luxury event production, cultural diplomacy, and high-profile concerts,
including the Big Art Festival
Website: https://www.burj-bigart.com/en/content/4-About
