Josh Weiner
The UAE is about to experience a major disruption in the personal assistance space as twin brothers Jorge Ramalheiro and Sergio Ramalheiro, globally renowned for their elite service to football icon Cristiano Ronaldo, make their entrance into the Middle East with a revolutionary new concept—a human-based personal assistance system that outperforms even AI.
With backgrounds in elite military service and close protection, the Ramalheiro brothers have spent over 20 years working under high-pressure conditions, serving high-profile individuals where failure is never an option. Best known for their role as Cristiano Ronaldo’s personal protection unit during his time in Italy, UK and Saudi Arabia, their reputation for professionalism, discretion, and strength precedes them.
Now, the twins are turning their attention to the UAE, launching what they call the “Human Intelligence Assistance Model” (HIAM)—a completely personalized, on-demand human assistance service that merges military-grade discipline, executive-level support, and deep cultural intelligence.
“AI can think fast—but it cannot think like us. We are living, breathing, decision-makers trained for real-time critical thinking, discretion, and complete loyalty,” said Jorge Ramalheiro in a statement. “We’ve operated in the most demanding environments. Now, we’re bringing that unmatched precision to clients in the UAE.”
The Ramalheiro concept is not about replacing AI but elevating personal assistance beyond the limitations of algorithms. Their approach blends executive concierge services, security, logistics, emotional intelligence, and crisis response—delivered with elite professionalism and 24/7 adaptability.
With the UAE’s booming ultra-high-net-worth population, the brothers believe their next-generation service is tailor-made for this region. Whether it’s overseeing billion-dollar asset movements, managing VIP schedules with military accuracy with zero margin for error, Jorge and Sergio offer “a human firewall” unmatched in the modern service industry.
“This is about trust. About having someone who doesn’t just manage your life—but protects it, sharpens it, and elevates it,” added Sergio Ramalheiro. “We are not assistants. We are human intelligence units designed to deliver results where machines fall short.”
Their UAE launch will include an exclusive invite-only offering for top-tier clients, with expansion plans across major Gulf cities already underway.
As the world leans heavily into automation, Jorge and Sergio Ramalheiro are proving that in the highest levels of personal service, nothing beats human power, presence, and precision.
