Josh Weiner
The world of social media has transformed into a lucrative playground for influencers who have leveraged their digital fame into massive fortunes. In 2025, influencers aren’t just creating viral content—they’re building global empires. With revenues coming from brand deals, business ventures, and investments, the top influencers today are redefining wealth. Here’s a look at the top 10 influencers with the highest net worths in 2025:
1. Kylie Jenner – $1.4 Billion
Kylie Jenner continues to reign supreme, with her beauty empire at the heart of her wealth. Her brand, Kylie Cosmetics, has brought in billions since its launch, and her social media prowess keeps her as one of the richest influencers globally. In addition to her cosmetics line, she also profits from investments in various sectors, including fashion, real estate, and even technology.
2. Cristiano Ronaldo – $1.2 Billion
Ronaldo, the football legend with a massive global following, has transcended the sports world to become a major influencer. From brand deals with Nike to his CR7 brand, the soccer star has cemented his place as a business mogul. Alongside sponsorships, Ronaldo has expanded his reach with ventures in fashion, fitness, and even tech, keeping his wealth growing year after year.
3. Kim Kardashian – $1.1 Billion
Kim Kardashian has expertly leveraged her reality TV fame into a multi-billion-dollar business. With her cosmetics line KKW Beauty, her shapewear brand Skims, and various investments, Kim has created a dynasty. Her social media influence remains one of the strongest, ensuring that her net worth continues to rise.
4. Dwayne “The Rock” Johnson – $850 Million
From Hollywood superstar to social media mogul, Dwayne Johnson’s empire continues to grow. The Rock’s Teremana Tequila, XFL, and endorsement deals with brands like Under Armour have made him a financial powerhouse. His massive online presence and business acumen have turned him into a global influence, contributing to his impressive net worth.
5. Jeffree Star – $700 Million
Jeffree Star has built a beauty empire that continues to thrive in 2025. With his brand Jeffree Star Cosmetics, plus his expanding ventures into cannabis, luxury real estate, and fashion, Jeffree’s wealth is ever-growing. His unapologetic personality and massive following keep him at the forefront of influencer success.
6. Lele Pons – $450 Million
Venezuelan-American influencer Lele Pons has made a fortune from her comedy sketches, viral videos, and music career. Leveraging her massive social media presence, she’s expanded into music, TV, and collaborations with top brands. Lele continues to grow her net worth with new business ventures and a rapidly expanding fanbase.
7. James Charles – $450 Million
Beauty influencer James Charles continues to thrive, thanks to his YouTube channel and lucrative brand collaborations. With his line of products, James Charles Beauty, and a massive social media following, James’ wealth continues to rise. His influence on the beauty industry keeps him at the top of the list of highest-paid influencers.
8. David Dobrik – $400 Million
David Dobrik’s career skyrocketed from viral YouTube videos to launching his own app, Dispo, and creating a podcast. His energetic persona and high-flying lifestyle have made him one of the most successful influencers in 2025. With his expanding brand deals and ventures, David continues to build his media empire.
9. Addison Rae – $350 Million
TikTok sensation Addison Rae has successfully transitioned from dancing on TikTok to becoming a major influencer and entrepreneur. With her own beauty brand, Item Beauty, and acting roles, including a starring role in Netflix’s He’s All That, Addison Rae has proven she’s more than just a social media star—she’s a business mogul on the rise.
10. PewDiePie – $300 Million
PewDiePie, one of YouTube’s biggest stars, continues to grow his wealth with millions of followers and lucrative brand partnerships. His humor, gaming content, and global reach have kept him relevant for years. Despite the rise of new influencers, PewDiePie remains a financial powerhouse, with a net worth that places him among the elite.
The Digital Dynasty
As we move through 2025, these influencers are showing that their power extends far beyond just social media. With ventures in industries ranging from fashion to technology, they’ve become true business moguls. Whether launching their own products, making investments, or building vast empires, these digital dynamos are changing the way we view influence and wealth in the modern age.
