Jaclyn Hill, a major beauty influencer turned entrepreneur, has undergone significant personal and professional changes in recent years.
1. Brand Closures
- Jaclyn Cosmetics, her namesake beauty line launched in 2019, officially closed in early 2024 after less than five years. The brand faced recurring product-quality issues from its initial launch, and later became part of Forma Brands, which entered bankruptcy. In January 2024, Hill confirmed she was ready to step back and close the brand.
- In mid-2023, she also shut down her Jaclyn Roxanne jewelry line and Koze loungewear brand, citing personal burnout and misalignment with her creative passions.
2. Personal Struggles and Growth
- Hill has openly discussed the emotional toll of her business ventures. She confessed that dealing with the lipstick controversy led to anxiety, depression, a loss of motivation, and struggles with alcohol and weight. She described her attempts to bounce back by launching multiple brands as both reactive and unsatisfying.
- In recent interviews, she has emphasized a renewed focus on content creation, authenticity, and her own well-being.
3. Relationships and Life Events
- Jaclyn Hill was previously married (2009–2018), but remarried in April 2023 and relocated from Florida to California in 2024.
- She experienced personal loss with the unexpected passing of her ex-husband in 2022.
- In 2024–2025, she publicly shared her journey with GLP‑1 weight-loss medication, discussing the motivations and side effects of the treatment.
4. Current Focus
- Despite the setbacks, Hill remains an active creator with over 5 million YouTube subscribers.
- Her current trajectory centers on sharing candid life updates, beauty tutorials, and personal insights—moving away from big business ventures toward more genuine engagement with her audience.
📝 Summary
Jaclyn Hill has stepped away from running product lines, refocusing on her strengths: authentic content, personal wellness, and engaging her audience with honesty and openness. After the highs and lows of entrepreneurial life, she appears committed to rebuilding her brand from the heart.
