Simon Odera
If you want people to read your content, you need to make sure it is compelling. Compelling content is well-written, relevant, interesting, valuable, informative, and visually appealing. It is also timely and up-to-date. And most importantly, it is shareable. If you can create content that has all of these characteristics, you will undoubtedly draw readers in and keep them coming back for more.
Well written and engaging
When it comes to content that is well written, it is important to pay attention to details like grammar, spelling, punctuation, and style. Even if your content is interesting, it won’t be a compelling read if it is rife with errors. Paying careful attention to these details will make your writing more clear, more concise, and more engaging. In addition to having impeccable grammar, make sure the content is written engagingly. This means writing in an active voice, not a passive one. Use action words when telling stories or making a point. Employ humor when appropriate. And don’t forget to add your voice to the piece to make it stand out.
Relevant and interesting
It’s essential to make sure the content is relevant and interesting. First, make sure it’s topical and fits with the current trends. Research topics before you begin writing them and pay attention to what’s happening in the news or the industry. When it comes to interesting content, it’s good to think outside the box and come up with unique ways to tell a story or present information. Use images and videos, ask questions, and create compelling headlines that will draw your readers in. Quotes from experts or interesting case studies can also help make content more interesting.
Timely and up-to-date
Your readers should be able to trust that the information you’re providing is timely and up-to-date. This means making sure the data and facts are correct and that there is no outdated information. You can also create content that’s tied to holidays and events. This kind of content is always timely and often more interesting than evergreen content. It’s also a good opportunity to add a bit of fun and personality to your content.
Content that is valuable and informative
Compelling content should be genuine and valuable to the person reading it. It’s important to make sure the content adds value to the readers’ lives in some way. If it doesn’t, they’re not likely to stick around or come back for more. When creating content, think of ways to make it more informative. Offer fresh insights or new perspectives on topics. Use examples or step-by-step instructions when needed. Use diagrams or other visuals to make the material easy to understand.
Visually appealing
Our eyes are naturally drawn to attractive visuals. Images, videos, and even animations can be a great way to make content more visually appealing. But it’s important to make sure that these visuals are relevant and in line with the content. High-quality visuals will draw the readers’ attention and make your content more memorable.
Shareable
Creating compelling content is only the first step. Once you have created the content, you have to make sure people can find it. One of the best ways to do this is to make sure your content is shareable. Make sure your posts are optimized for social media platforms and make sure some buttons or links make it easy for people to share your content with their friends and family. This will significantly increase the reach of your content and ensure that more eyes are on it. Conclusion: Creating compelling content isn’t easy. It requires taking the time to craft content that is well-written, relevant, interesting, valuable, informative, visually appealing, and shareable. But if you focus on these six characteristics, you will be well on your way to creating content that will draw readers in and keep them coming back for more.
