Josh Weiner
Jimmy Donaldson, better known as MrBeast, has become more than just a YouTube sensation — he’s evolving into one of the most successful digital entrepreneurs of his generation. With more than 250 million subscribers and a reputation for jaw-dropping stunts and philanthropic giveaways, Donaldson has already reshaped what it means to be a creator. But his biggest wins? They’re happening off the screen.
Feastables: A Chocolate-Fueled Power Play
What started as a YouTuber’s side hustle has grown into a snack food juggernaut. Feastables, MrBeast’s line of chocolate bars and snacks, raked in a jaw-dropping $215 million in 2024, making up half of his company’s total revenue.
This explosive growth comes despite the headwinds — notably, rising cocoa costs due to U.S. tariffs. Donaldson has been vocal about the impact, pointing out that overseas production has become more cost-effective. Still, Feastables continues to outperform, proving that MrBeast knows how to turn attention into profit.
Beast Games: A $100 Million Bet That Paid Off
In 2024, MrBeast took his content to new heights with “Beast Games,” a reality competition show produced for Amazon Prime Video. The stakes were enormous: over 1,000 contestants, a $5 million prize, and production costs exceeding $100 million — much of which came directly from Donaldson’s pocket.
The result? A massive win. “Beast Games” became Amazon’s most-watched unscripted show, drawing over 50 million viewers in just 25 days. The success cemented his status as a serious player in traditional entertainment.
Building the Beast Empire
MrBeast isn’t stopping with chocolate and television. His rapidly growing business empire, Beast Industries, includes:
- Lunchly: a ready-to-eat meal line
- Viewstats: a content analytics platform for creators
- Plans for video games, health supplements, and beverage lines
To streamline operations and scale smarter, Donaldson tapped Jeffrey Housenbold, a seasoned venture capitalist, to take over as CEO. The company aims to trim $100 million in costs and hit $300 million in profits in the coming year.
Legacy in the Making
MrBeast is showing the world what’s possible when a content creator stops playing by the old rules. With a sharp eye on consumer trends and a fearless approach to investment, he’s turning his massive audience into long-term equity.
More than just viral views or big giveaways, MrBeast is building something bigger — a business legacy that’s setting a new standard for digital-age entrepreneurs.
His rise is no longer just a story of internet fame. It’s a masterclass in reinvention, brand-building, and bold vision.
