Jeffrey Dean Morgan, best known for his iconic role as Negan in The Walking Dead, is taking bold new steps in 2025, expanding his career beyond acting and diving into business, production, and even advocacy. While Morgan continues to appear on-screen, this year marks a shift in his professional focus—with a slate of projects that reflect both his entrepreneurial spirit and commitment to storytelling.
1. Production Company Expansion
Morgan has announced a major expansion of his production company, now rebranded as Red Forty Films, aiming to develop character-driven dramas and thrillers for both film and streaming platforms. The company is rumored to be partnering with several major studios, with two series in pre-production—one of which is described as a psychological crime drama with Morgan set to produce and star in a recurring role.
2. Directorial Debut on the Horizon
2025 is also expected to be the year Morgan makes his directorial debut. Sources close to the actor have confirmed that he is preparing to direct an indie film based on a war veteran’s post-retirement struggles, blending drama with supernatural elements—a genre space he’s long admired. The script is reportedly in final revisions, with filming projected to begin in late summer.
3. Investments in Lifestyle and Spirits
Outside of Hollywood, Morgan—alongside his wife, actress Hilarie Burton—is investing in lifestyle brands. Building on their success with Mischief Farm (a popular local farm and retail outlet in New York’s Hudson Valley), the couple is launching Mischief Spirits, a boutique bourbon and whiskey label set to debut later this year. The brand emphasizes small-batch, locally sourced ingredients and will initially be distributed in select East Coast markets.
4. Comic Book and Gaming Collaborations
Morgan has also joined forces with well-known comic book writers for a limited series that mirrors his gritty, morally complex characters. Additionally, he’s reported to be lending his voice and likeness to a major 2025 video game title—his first time stepping into the gaming world. The project remains under wraps but is expected to be announced at a major gaming expo in mid-2025.
5. Advocacy and Veterans’ Mental Health Initiative
Passionate about giving back, Morgan is working with veteran organizations to launch a mental health awareness campaign focused on PTSD and transitional challenges for service members. The initiative will include short documentary segments, a dedicated podcast series, and community engagement programs—a cause he has spoken about openly and passionately in recent interviews.
Final Thoughts
From creative storytelling and alcohol branding to advocacy and gaming, Jeffrey Dean Morgan is proving that 2025 isn’t just another chapter in his acting career—it’s a full-blown reinvention. His ventures reflect a deeper commitment to impact and legacy, both on and off the screen. Fans can expect a dynamic year ahead, marked by passion projects, bold business moves, and the same magnetic presence that’s defined his decades-long career.