Family marketing in Vietnam: Golden chance for brands
With the characteristics of Eastern culture, Vietnamese people attach great importance to culture and family values. For them, family is the foundation
EloQ Communications
Improving intercultural awareness for effective global public relations
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural
Effective communication during Pride month
June is considered the Pride Month to celebrate and honor the efforts of the LGBT community in the movement to fight for
Vietnam’s EloQ Communications named finalist in two categories at PRCA APAC Awards 2024
EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to announce its selection as a finalist in
Maximizing PR impact: Unveiling effective evaluation methods
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods
EloQ Communications honored with Measurement and Evaluation Award at PRCA APAC Awards 2024
Ho Chi Minh, VIETNAM – EloQ Communications, a leading public relations and marketing agency based in Vietnam, is thrilled to announce its
The keys to a successful transition to active consumer insights
In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper
The evolution of consumer intelligence in a digital world
In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products
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