Instagram remains one of the most powerful platforms for influencers, with creators amassing millions of followers, brand deals, and global recognition. As we look at the biggest stars of 2024 and emerging trends for 2025, here are the most famous Instagram influencers dominating the scene.
Top 10 Instagram Influencers in 2024
1. Cristiano Ronaldo (@cristiano) – 632M Followers
The most-followed person on Instagram, Ronaldo continues to dominate with a mix of football highlights, luxury lifestyle, and family moments.
2. Kylie Jenner (@kyliejenner) – 400M Followers
The beauty mogul and reality TV star remains a social media powerhouse, showcasing her cosmetics brand, Kylie Cosmetics, and lavish lifestyle.
3. Lionel Messi (@leomessi) – 503M Followers
The football legend keeps fans engaged with career updates, family posts, and behind-the-scenes glimpses of his life in Miami.
4. Selena Gomez (@selenagomez) – 430M Followers
From music to acting and her beauty brand Rare Beauty, Gomez blends personal moments with business promotions.
5. Kim Kardashian (@kimkardashian) – 364M Followers
The queen of reality TV and SKIMS founder stays relevant with fashion, business ventures, and viral moments.
6. Dwayne “The Rock” Johnson (@therock) – 397M Followers
A mix of Hollywood updates, fitness motivation, and family content keeps The Rock’s audience engaged.
7. Khaby Lame (@khaby.lame) – 162M Followers
The TikTok-turned-Instagram star’s silent comedy skits make him one of the most viral creators worldwide.
8. MrBeast (@mrbeast) – 38M Followers (but massive engagement)
Though his follower count is lower than others, MrBeast’s viral challenges and philanthropy make him one of the most influential creators.
9. Neymar Jr. (@neymarjr) – 218M Followers
The Brazilian footballer shares his glamorous lifestyle, football career, and party-filled downtime.
10. Charli D’Amelio (@charlidamelio) – 59M Followers
One of TikTok’s biggest stars, Charli has successfully transitioned to Instagram with dance clips, brand deals, and lifestyle content.
Rising Instagram Influencers to Watch in 2025
1. Alix Earle (@alixearle) – 6M+ Followers
The “it girl” of TikTok is expanding her influence on Instagram with relatable college-to-riches content and brand collaborations.
2. Emma Chamberlain (@emmachamberlain) – 16M Followers
The queen of casual-cool content continues to grow with her coffee brand, fashion collabs, and laid-back vlogs.
3. Ice Spice (@icespice) – 10M+ Followers
The rap sensation’s Instagram is a mix of music, fashion, and viral moments, making her a rising star.
4. Noah Beck (@noahbeck) – 25M Followers
The former soccer player turned influencer and actor is gaining traction with his lifestyle and modeling content.
5. The Kardashian-Jenner Kids (Next-Gen Influencers)
- Stormi Webster (Kylie’s daughter) – Already viral
- North West (Kim’s daughter) – Meme queen in the making
As Gen Alpha enters social media, these kids could become the next big influencers.
What Makes These Influencers Stand Out?
- Authenticity: Fans crave real, relatable moments.
- Multi-Platform Presence: Most dominate TikTok, YouTube, and Instagram.
- Business Ventures: Many leverage their fame into successful brands.
Final Thoughts
Instagram’s influencer landscape keeps evolving, with athletes, entertainers, and digital creators leading the way. As we move into 2025, expect even more Gen Z and Gen Alpha stars to rise—especially those who blend entertainment with entrepreneurship.
