Novique Newsletter
The New Credibility Currency
In 2025, digital presence serves as an unspoken résumé for entrepreneurs.
While social media still fuels reach, credibility is increasingly anchored in earned visibility on trusted media.
Malaysian founders now recognise that features on established news portals frame their businesses as credible and authoritative at home and abroad.
From Posts to Publications
The old playbook favored Facebook ads and influencer shout outs.
Now the momentum is toward publishing feature pieces and opinion articles on international sites like Washington Morning, Asian Morning, The Economic World, Londoner Post, and National Insider.
These outlets provide long term discoverability.
Instead of disappearing in a feed, an indexed article continues to surface on Google for searches about the founder or company.
Authority Through Storytelling
Effective founders prioritise narrative over promotion.
Pieces that explore origin stories, challenges, and lessons learned help humanise a brand.
Readers tend to reward honesty with attention, and that trust often turns into sales or collaborative opportunities.
To achieve that balance, many Malaysians engage professional writers to craft news style articles that are also lightly optimised for searches such as Malaysian startup founder and business growth tips.
Visibility Beyond Borders
Global features frequently lead to unexpected outreach.
One article can prompt invitations or media interest from nearby markets.
A Kuala Lumpur wellness label, for example, received queries from Singapore and the Philippines within a week of publication.
In a landscape of rising small businesses, these mentions deliver regional exposure without heavy ad spend.
The Rise of Accessible PR
High retainer public relations used to be the only route. Today it is affordable and fast.
Founders can submit their own press releases or commission professionals to write and publish within days.
This accessibility gives startups and independents access to the same credibility signals once reserved for large firms.
Looking Ahead
As digital competition heats up, founders who invest in stories and earned media will differentiate.
Appearing on reputable outlets and being easy to find on Google signals seriousness to customers, investors, and partners.
For Malaysian entrepreneurs, this is increasingly a fundamental part of growth planning.
(Article prepared by Novique News, a platform dedicated to helping entrepreneurs and creators share their stories through credible online publications.)
Learn more at Washington Morning
Learn more at Economic World
Learn more at Londoner Post
Learn more at National Insider
Learn more at Asian Morning
