Novique Newsletter
Malaysia’s startup and SME landscape has grown rapidly over the past several years, particularly in the technology, F&B and retail sectors. This expansion has fueled a rising demand for structured, investor-ready business plans as founders seek clarity, funding readiness and strategic direction in an increasingly competitive environment. As highlighted in the GEC Business Review article “Business Plan Needs on the Rise Locally, Regionally,” more entrepreneurs are now developing formal business plans for both fundraising and internal management purposes.
For more than a decade, GE Consult has positioned itself as one of Malaysia’s leading SME business plan consulting experts. Under the leadership of Dr. Fred Wu, who has over 25 years of experience in management consulting and corporate strategy, the firm has supported a wide range of local and international startups and SMEs in building strong, well-structured business foundations.
Rising Need for Strategic Planning Among Startups and SMEs
The increased entrepreneurial activity in Malaysia has created a clear need for comprehensive planning tools. As the GEC Business Review notes, GE Consult began offering business plan services over ten years ago, and demand continues to rise for the foreseeable future.
This demand reflects the priorities of startup founders who require:
- Clear funding strategies
- Structured business and operational planning
- Long-term financial visibility
- Internal alignment and performance tracking
A properly prepared business plan, according to the article, is more than just a document. It becomes a roadmap that delivers results when built with well-determined and monitored objectives.
GE Consult’s Comprehensive SME Business Planning Capabilities
GE Consult’s business plan consultancy service goes far beyond document creation. The firm delivers investor-grade business plans, but also provides:
- Franchise and licensing plans
- Marketing plans
- Business proposals
- Strategic SOP management
- Performance benchmarks
- Realistic financial projections
These services guide entrepreneurs through the process of understanding their markets, validating their models and planning sustainable growth. GE Consult has consistently supported both startup companies and SMEs in improving business processes and financial performance.
The firm’s strong track record includes collaborations with well-known local and regional enterprises such as:
- Milkcow Malaysia (F&B)
- Discover Gaya Malaysia (Travel)
- Mastermind Abacus Malaysia (Education)
- Neneq Java Essentials Indonesia (Skincare)
- D-Avant Cap China (Financial Services)
- Kadyn Plus Hong Kong (Filtration)
These examples demonstrate the firm’s reach across industries and borders, helping founders craft plans that meet investor expectations while remaining grounded in operational reality.
Expertise and Professional Standards Backed by Experience
GE Consult’s work is guided by consultants described as highly qualified, most with MBA and ACCA, with considerable MNC working experience and industry-specific hands-on experience across most industries nationwide and region wide. This statement, provided by Dr. Fred in a Malaysia SME Newspaper interview, reinforces the firm’s positioning as a trusted advisor for business owners and CEOs facing critical strategic decisions.
Dr. Fred’s own background reflects deep expertise in corporate strategy, leadership, change management, ESG, project management and risk management. His resume lists over 23 years at the managerial level and extensive experience working with organizations such as Huawei, Shell, Cuckoo, Daikin, FELCRA, TNB, KPRJ, JETRO and Brahim’s SATS as well as thousands of MSME engagements throughout his consulting career.
His professional certifications, including Chartered Project Manager (ChPM), Certified Scrum Master (CSM), Chartered Wealth Manager (CWM), Chartered Trust and Estate Planner (CTEP) and many others, reflect the multi-disciplinary foundation supporting GE Consult’s advisory capabilities.
Supporting Entrepreneurs Through Structured and High-Impact Business Plans
The GEC Business Review highlights that well-built business plans are becoming an essential component of startup success. From fundraising to internal management, founders are relying on GE Consult to translate ideas into actionable and strategically sound plans.
This includes:
- Comprehensive market and competitor analysis
- Operational and organizational planning
- Financial modelling and projection work
- Clear growth and expansion pathways
- Structured KPIs for performance management
By helping entrepreneurs understand and articulate their business trajectories, GE Consult equips them with clarity, confidence and direction, all critical for navigating Malaysia’s evolving business environment.
A Philosophy Rooted in Growth and Innovation
GE Consult’s guiding statement, “WE HELP SME FLY,” captures the firm’s mission to support founders and business owners in achieving clarity, structure and sustainable growth. Since its founding in 2003, GE Consult has continued to work with clients across Malaysia and the region, helping them navigate challenges, plan strategically and build long-term resilience.
As Malaysia’s entrepreneurship ecosystem continues to expand, the demand for high-quality business plans and strategic advisory services is expected to grow alongside it. GE Consult, with its proven track record and deep industry experience, remains a key partner for startups and SMEs working to strengthen their foundations and scale their ambitions.
