Anna Stukkert
Cannes, May 22, 2025 — Under the glittering lights of the French Riviera, where cinema and culture collide in spectacular fashion, internationally acclaimed designer Rex Christy Fernando makes his powerful return. At the Majestic Beach Resort, during the prestigious AI Film & Congress Awards hosted by the Royal Gentleman Club in partnership with the Caucasus Film Festival, Fernando will debut Incarnate—a bold, immersive collection that reimagines fashion as a cinematic and social experience.
This is not merely a runway event. Incarnate is a visceral statement—an exploration of humanity, told through fabric, movement, and digital innovation.
Fashion as a Mirror: The Inclusive World of Rex Fernando
For years, Rex Fernando has challenged the conventions of haute couture by championing authenticity over exclusivity. In global fashion capitals from Paris to Tbilisi, his shows have spotlighted amputees, elderly individuals, people with Down syndrome, and others long overlooked by mainstream fashion. His message is unwavering: beauty is diverse, and everyone deserves to be seen.
These are not gestures—they are revolutions. On Rex’s runways, diversity isn’t curated—it’s celebrated. His fashion is not just worn, it is lived.
Vendôme Paris: Artistry Meets Advocacy
At the heart of Fernando’s vision is the House of Vendôme Paris, where he serves as both CEO and Creative Director. Blending fine couture techniques with ethical practices, Vendôme functions as a global platform for creative voices from the margins. Emerging designers from Asia, the Middle East, and Eastern Europe—including names like Damon, Aruna, Manish, Tasmim, and Swathy—have found global recognition through his mentorship.
Fernando is also the force behind the Asian & European Fashion Week Paris (AEFW), a transformative platform uniting Eastern and Western fashion philosophies. The January 2025 edition, held at the Ritz Paris, garnered international praise for its seamless integration of heritage, sustainability, and innovation.
Incarnate: Where Fabric Meets Future
The upcoming premiere of Incarnate in Cannes redefines what a fashion show can be. Melding design, technology, and live storytelling, this multisensory experience will feature augmented reality, holographic projections, and cinematic elements to bring each piece to life.
At its core, Incarnate examines what it means to inhabit a body—to carry trauma, resilience, identity, and transformation. It is both personal and collective, intimate and grand. It’s fashion that doesn’t just dress the body—it tells its story.
Held during the AI Film & Congress Awards Gala Dinner, the event will also serve a philanthropic mission, raising funds for inclusive art education and rehabilitation programs supported by the Royal Gentleman Club.
A Future Stitched with Purpose
Looking ahead, Rex Fernando’s vision extends beyond the runway. He is currently spearheading the launch of a fashion academy for people with disabilities, championing sustainable couture initiatives, and collaborating on international cultural programs that use fashion as a tool for unity and dialogue—backed by organizations such as the United Nations.
For Rex Fernando, fashion is not simply an industry—it is a language of empathy, justice, and transformation. With Incarnate, he reminds the world that couture can be both elegant and ethical, beautiful and bold.
In 2025, Rex isn’t just creating garments—he’s creating space. For stories. For voices. For everyone.
