Todd Bishop
Ivanka Trump, the eldest daughter of US President Donald Trump and senior adviser to the White House, changed his haircut in September and cut short hair that had been retained for many years. He did not expect it to be the best publicity trick. A US online survey company said that her new hairstyle attracted the attention of 1.4 billion Internet users around the world and became a cheap and effective marketing trick.
Online research firm Critical Mention said that after Ivanka changed her hair style, she first appeared and visited Colombia in early September. The three-day news and online discussion attracted the attention of 1.4 billion netizens around the world and was very successful.
Nickole Reaney, director of Australia’s public relations company InsideOut, praised it, saying, “This is a very cheap public relations campaign, but it can attract the attention of the global media.” Renee believes that short hair makes Ivanka’s image change. Be more professional and sophisticated, and help her political career.
But the Guardian has a columnist, Arwa Mahdawi, who writes about the credibility of the data. She said that according to the survey data, one out of every five people in the world noticed the new hairstyle of Ivanka, she said. “Why didn’t I know until last week?”
