Josh Weiner
Hearts & Science, the renowned media agency under Omnicom Media Group (OMG), has officially expanded its footprint in Hong Kong with the appointment of Doris Kuok as Managing Partner. This strategic move follows the agency’s recent acquisition of AS Watson’s media mandate in Hong Kong, reinforcing its growth trajectory in the APAC region.
In her new role, Doris Kuok will lead the Hong Kong operations, steering the agency’s strategy, financial performance, and client relationships. With over 20 years of diverse industry experience, she will play a pivotal role in enhancing Hearts & Science’s reputation as a leader in data-driven media solutions. Her appointment signals the agency’s commitment to expanding its innovative services and fostering deeper connections between brands and their consumers.
Kuok’s career spans across key sectors such as beauty, FMCG, finance, insurance, luxury, and travel. Prior to joining Hearts & Science, she was the Managing Partner at OMG Hong Kong, where she significantly bolstered client relationships and championed new media strategies. Her leadership led to multiple regional and local industry accolades, showcasing her expertise in driving impactful outcomes for her clients.
In her tenure at OMG, Kuok was instrumental in securing major partnerships for the agency, including Warner Bros. Discovery across APAC and AS Watson in Hong Kong. These achievements underline her ability to deliver high-impact, results-driven strategies in a competitive market.
Derek Yip, Chief Operating Officer of OMG Hong Kong, commented, “Doris is the perfect leader to guide Hearts & Science as it takes this important step in Hong Kong. Her strategic vision, dynamic leadership, and collaborative approach will propel the agency to new heights and set the foundation for sustained success in the market.”
Kuok’s vision for Hearts & Science revolves around fostering a culture of creativity, collaboration, and excellence. She emphasizes the importance of delivering tailored, data-driven strategies that resonate with consumers at key moments, driving long-term brand loyalty. Drawing on the resources and expertise of OMG, she aims to help brands craft emotional connections that transcend traditional media marketing.
Kuok concluded, “At Hearts & Science, our mission is to help clients reach their audience in meaningful ways, by leveraging data insights to deliver impactful media strategies. I look forward to leading this next chapter of growth and ensuring we continue to push boundaries in delivering results for our clients.”
