Josh Weiner
Alex Costa is a Brazilian-American content creator, entrepreneur, and influencer who has carved a strong niche in the world of men’s fashion, grooming, and lifestyle. Best known for his polished YouTube content and distinct personal style, Costa has built an empire by teaching millions of men how to dress better, feel more confident, and elevate their daily lives.
From Brazil to YouTube Stardom
Born in Brazil and raised in the United States, Alex began his career as a tech-focused YouTuber. Over time, he transitioned into fashion and lifestyle content—an area where he found rapid success. His transformation from gamer to fashion mentor drew attention as he began uploading videos offering grooming tips, outfit suggestions, and self-improvement advice.
Building a Brand
Costa’s influence stretches beyond social media. He is the founder of Forte Series, a men’s hair care brand focused on performance and style. The products are tailored for modern men who want salon-quality results at home. This venture significantly elevated his status as both an influencer and entrepreneur.
Numbers That Matter
As of 2025, Alex Costa has over 7 million YouTube subscribers, millions of followers on Instagram and TikTok, and a global audience that trusts his recommendations. His videos cover a wide range of topics—from “10 Things Men Should Never Wear” to “How to Attract Women (Scientifically Proven).” His content is accessible, practical, and aspirational, which explains his consistent growth.
Style With Purpose
Costa’s message has always been rooted in confidence. He believes that personal style is a tool that every man can use to change his life—whether it’s for a job interview, a first date, or everyday self-respect.
Final Thoughts
Alex Costa is more than just a digital influencer; he’s a self-made brand and a role model for modern masculinity. With a combination of charisma, business acumen, and a sharp eye for aesthetics, he continues to shape how millions of men view themselves and the world.
