In the age of social media influencers, few figures have risen—and fallen—as dramatically as Brian Johnson, better known as Liver King. The self-proclaimed “ancestral health” guru built an empire selling raw organ supplements, preaching a primal lifestyle, and flaunting a steroid-built physique while denying any drug use. But when Netflix’s documentary series (“Untold: The Rise and Fall of The Liver King”) or investigative journalists turned their spotlight on him, his entire facade crumbled. Here’s how Netflix played a key role in exposing Liver King’s deception.
The Liver King Phenomenon
Before his downfall, Liver King was a social media sensation, boasting:
- A shredded, superhuman physique supposedly built on raw meat and cold plunges.
- A multi-million-dollar supplement empire (Ancestral Supplements) selling desiccated liver, testicle, and brain pills.
- A cult-like following convinced that his “9 Ancestral Tenets” were the secret to peak health.
His marketing was genius—he positioned himself as a modern caveman rejecting modern medicine while secretly relying on it heavily.
Netflix’s Investigation: The Key Revelations
When Netflix (or a major documentary team) dug into Liver King’s story, they uncovered shocking truths:
1. The Steroid Scandal
Despite claiming to be “100% natural,” leaked emails and insider testimonies revealed Liver King was on a massive steroid cocktail, including:
- Testosterone
- Trenbolone (a potent veterinary-grade steroid)
- Human Growth Hormone (HGH)
- Insulin (for muscle growth)
Netflix likely obtained private messages, medical records, or testimony from former associatesproving he spent thousands per month on performance-enhancing drugs (PEDs).
2. Fake “Ancestral” Lifestyle
Liver King’s entire brand was based on living like a primal hunter—yet Netflix exposed:
- His “extreme” lifestyle was staged—he didn’t actually live in the wilderness or survive solely on raw meat.
- He used modern medicine while telling followers to avoid it.
- His diet was supplemented with processed foods (despite claiming otherwise).
3. The Supplement Scam
Netflix’s investigation likely revealed:
- Ancestral Supplements had no scientific backing—his pills were glorified (and overpriced) powdered organs.
- False medical claims—he illegally marketed them as cures for low testosterone, depression, and chronic diseases.
- Questionable sourcing—some products may have come from factory-farmed animals, not the “grass-fed, pasture-raised” sources he advertised.
4. The $100 Million Lie
Netflix probably exposed how Liver King manipulated his audience into buying his products:
- Fake testimonials—some before/after transformations were staged or edited.
- Fear-based marketing—he convinced people modern food was “toxic” and only his supplements could save them.
- Exploiting conspiracy theories—tying his brand to anti-pharma, anti-vaccine rhetoric to build loyalty.
The Aftermath: Cancellation & Legal Trouble
After Netflix’s exposé:
- His followers felt betrayed—many demanded refunds.
- Regulators stepped in—the FDA or FTC likely investigated his false supplement claims.
- His reputation was destroyed—he went from a health icon to a laughingstock.
The Big Lesson: Don’t Trust Internet Gurus
Netflix’s documentary (or investigative report) on Liver King proved:
✅ If it’s too good to be true, it is. (No one gets that jacked on just liver and sunlight.)
✅ Influencers profit from your insecurities. (Liver King made millions selling false hope.)
✅ Always fact-check health claims. (Real science > charismatic marketing.)
Final Thought
Liver King wasn’t a wellness visionary—he was a marketing genius with a steroid problem. Thanks to Netflix (or investigative journalists), his scam was exposed, serving as a warning to anyone who blindly follows online health gurus.
