Brian Johnson, famously known as the “Liver King,” built a multi-million dollar brand around primal living, extreme fitness, and a controversial lifestyle centered on eating raw organ meats. Despite his recent fall from grace, his career earnings before the scandals were substantial.
Estimated Net Worth and Earnings
💰 Estimated Net Worth (peak): $10 million to $15 million
Liver King’s earnings came from several lucrative income streams:
1. Supplement Empire
Johnson co-founded Ancestral Supplements and other health brands that sold protein powders, organ supplements, and lifestyle products. These companies reportedly generated over $100 million in annual revenue at their peak, with Johnson likely taking a significant share of the profits.
2. Social Media Sponsorships & Monetization
With millions of followers across TikTok, Instagram, and YouTube, Liver King earned money through:
- Brand deals
- Affiliate marketing
- YouTube monetization
- Paid appearances and guest spots
He was a viral figure whose outrageous content attracted both followers and critics, which fueled engagement and income.
3. Product Endorsements & Direct Sales
He created exclusive product lines and limited-time offers tied to his primal living philosophy, often marketed directly to his loyal fanbase.
4. Speaking Engagements & Online Programs
Before his controversy, Johnson charged for appearances, podcasts, and ancestral lifestyle coaching—ranging from $5,000 to $20,000 per session depending on the event.
Financial Fallout After Scandal
Following the public revelation of his steroid use and recent legal troubles, Liver King’s income streams have likely taken a hit:
- Lost brand trust
- Sponsorship withdrawals
- Declining social media presence
That said, he likely retained millions in savings and assets, depending on how his businesses were structured and whether he remains a silent partner in any ventures.
Final Takeaway
Liver King made an estimated eight-figure fortune at the height of his influence. While his current earning potential has dropped sharply, his early success in monetizing a niche lifestyle brand made him one of the most financially successful fitness influencers in recent memory—before it all unraveled.
